Living Your Brand

Customer Service is Not a 4-Letter Word

Customer Service is Not a 4-Letter Word

"Customer service" can be a four-letter word, especially on a college campus.

We don't like to think of prospective students and their parents as potential customers, because the educational experience we offer is far more complicated than a typical consumer product or service. But prospective students have grown up in a world where they can order a book with one click and have it delivered to their door within hours. Since they've come to expect great service from companies, why not from their college or university?